System Planning and Business analysis
Whether you are looking to expand an existing transportation system or launch a new one, market analysis and operational planning are key to making growth a success. Development of new service areas is further complicated by the changing landscape of urban transportation. You need to harness real world expertise so you can successfully navigate current market forces and look at strategic partnerships to reduce risk.
Services offered include:
Ridership projection and impact reports
Market research including customer survey and census track analysis
Operational inventory and search for improved efficiencies
Risk/benefit analysis of strategic and tactical partnerships
Strategic planning
Product Development TRaining
As the shared-use and micromobility market changes, cities and service providers must change with it. At the same time, this is an industry in flux, and it is often difficult to navigate which services will stick and which will be a memory. Fortunately, there is a proven product development model from the tech industry that helps you reduce risk while allowing you to test and validate ideas on a limited budget.
Staff training is offered in Lean Startup and Agile principles and Scrum-style product development cycles. The training services include an explanation of Learn Startup product development processes adapted from tech to the mobility industry and a guided development cycle of a new product or service you wish to test.
Communications Strategies
Whether you are rolling out a new service or dealing with a crisis, a good communications strategy is vital to any organization. With two decades of experience developing public project and advocacy outreach, nearly every scenario and budget has been covered. These services include winning tactics for maximizing press coverage, how to prepared to speak to the public in a crisis, getting the most out of social media, and maximizing your existing customers to grow your service.